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World Wide Packaging Receives ICMAD Award

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By: Jamie Matusow

Editor-in-Chief

World Wide Packaging (WWP) was recognized as an ICMAD Cosmetic Innovator of the Year (CITY) at the trade organization’s 37th annual meeting in June.  
    
The CITY Awards honor the best of the newest products, package designs, advertising and websites in the cosmetic and personal care products industry. One of only nine winners this year, WWP was honored in the Skin Care Package Design Innovation category for its new Tube in a Tube created for Avon, which offers a unique approach to dispensing two separate products simultaneously. Tube in a Tube offers a tube containing one solution, while a second, smaller tube built into the larger tube holds a second solution. When the tube is squeezed, both products are dispensed at the same time, thereby activating both formulas.

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